Advertising Invoice Template
Create professional advertising invoices for campaigns and agency services with clear campaign details and deliverables. This advertising invoice template supports strategy, creative development, copywriting, campaign setup and management, media planning/buying, and reporting—ideal for agencies and freelancers billing brands with transparent documentation. Download instantly in PDF, Word, or Excel format.
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What to Include on an Advertising Invoice
Advertising invoices should connect charges to a specific campaign and outline what was delivered.
Campaign details- Campaign name
- Campaign period (date range)
- Platforms/channels (optional)
- Deliverables (optional)
- Strategy and planning
- Creative development
- Ad copywriting
- Campaign setup and management
- Media planning/buying services
- Reporting and optimization
- Subtotal, tax (if applicable), total due
- Payment terms and remittance instructions
Advertising Billing Models: Retainers, Project Fees, and Management
Advertising services are billed in several common ways.
1) Monthly retainer
Ongoing management with a defined scope and recurring reporting.
2) Project-based
Campaign setup, creative production, or one-time launches.
3) Management fees
Campaign management billed as a flat fee or as hours for ongoing optimization.
Including a campaign period helps clients match the invoice to performance reports and approval cycles.
Advertising Deliverables: Creatives, Copy, and Campaign Assets
Campaigns often involve multiple deliverables.
Common deliverables- Ad creatives (static, video, variations)
- Ad copy versions and headlines
- Landing page recommendations (when included)
- Campaign structure and setup documentation
- Monthly reports and optimization notes
Media Spend vs Agency Fees on Advertising Invoices
Clients often confuse ad spend with agency charges.
Best practices- Keep agency services (strategy, creative, management) itemized
- Clarify whether media spend is included or billed separately
- Use clear naming like “Campaign management fee” vs “Media spend”