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SEO Invoice Template

Create professional SEO invoices for ongoing search engine optimization work with clear service periods and deliverables. This SEO invoice template supports monthly retainers, audits, keyword research, on-page optimization, technical fixes, and reporting—ideal for SEO consultants and agencies billing clients with clear documentation. Download instantly in PDF, Word, or Excel format.

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$1,500.00
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Invoice Details

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Subtotal$1,500.00
Total (USD)$1,500.00

What to Include on an SEO Invoice

SEO invoices should connect charges to a service period and explain what was delivered.

Client and website details
  • Website/domain
  • Service period (month/date range)
Common SEO line items
  • Monthly SEO retainer
  • SEO audit
  • Keyword research
  • On-page optimization work
  • Technical SEO fixes
  • Reporting and performance summaries
Deliverables
  • Summary of work completed (audit findings, pages optimized, fixes applied)
  • Reporting cadence (monthly/weekly)
Totals
  • Subtotal, tax (if applicable), total due
  • Payment terms and instructions

SEO Billing Models: Retainers, Audits, and Hourly Work

SEO services are commonly billed using a few standard models.

1) Monthly retainer
Most common for ongoing SEO. Invoice includes service period and retainer fee.

2) One-time audit
A fixed price for auditing technical, on-page, and content performance.

3) Project-based
Defined scope such as “on-page optimization for 10 pages” or “technical cleanup.”

4) Hourly
Used for additional fixes, implementation support, or flexible scope.

Whichever model you choose, list deliverables clearly so clients understand the value.

SEO Deliverables and Reporting

SEO work is often a mix of strategy and implementation, so deliverable clarity matters.

Common deliverables
  • Keyword research summary
  • Page-level on-page improvements
  • Technical fixes (crawlability, speed, indexing)
  • Content recommendations
  • Monthly reporting (traffic, rankings, conversions)
Using a “Deliverables” field helps summarize outcomes without turning the invoice into a report.

Setting Expectations: SEO Results and Timelines

SEO results take time and can fluctuate.

Invoice-friendly best practices
  • Note that rankings are not guaranteed
  • Keep scope tied to work performed (audits, optimizations, fixes)
  • Use the service period to show ongoing effort
Clear terms reduce misunderstandings and keep recurring SEO billing smooth.

Frequently Asked Questions