Influencer Invoice Template

Create professional influencer invoices for sponsored content and brand partnerships with clear deliverables and usage rights. This influencer invoice template supports posts, reels/TikToks, story packages, UGC bundles, whitelisting/paid usage, and rush fees—perfect for creators billing campaigns and social media collaborations. Download instantly in PDF, Word, or Excel format.

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Industry Standard

From

Branding & Authorization

Services

$750.00
$900.00
$250.00
$0.00
$0.00
$0.00

Invoice Details

Tax, Discount & Shipping

Payment Methods

Bill to

Subtotal$1,900.00
Total (USD)$1,900.00

What to Include on an Influencer Invoice

Influencer invoices should clearly document deliverables and usage rights so brands can approve and pay quickly.

Client and campaign details
  • Brand/client name and billing contact
  • Campaign name
  • Platforms (Instagram, TikTok, YouTube, etc.)
Deliverables
  • Sponsored post(s)
  • Short-form video (Reel/TikTok)
  • Stories (frame count or package)
  • UGC content packages (video count)
  • Optional deliverables (links in bio, pins, reposts)
Usage rights
  • Organic usage vs paid usage
  • Duration of usage rights (e.g., 30/60/90 days)
  • Whitelisting/paid usage (if applicable)
Production add-ons
  • Rush turnaround
  • Props/location costs (if billed)
  • Additional revisions
Totals
  • Subtotal, tax (if applicable), total due
  • Payment terms and instructions

How Influencers Price Deliverables

Influencers and creators typically price based on deliverable type and campaign requirements.

Common pricing units
  • Per post
  • Per video (Reel/TikTok/Short)
  • Per story package (e.g., 3–5 frames)
  • Per UGC bundle (multiple videos)
What affects pricing
  • Complexity (scripts, edits, location)
  • Turnaround time
  • Exclusivity or category restrictions
  • Usage rights (organic vs paid)
  • Platform cross-posting
Your invoice should list deliverables explicitly so brands can match payment to the campaign scope.

Usage Rights, Whitelisting, and Paid Ads

Usage rights are one of the most important parts of influencer invoicing.

Organic usage
Brand can repost on owned social channels (often included or limited).

Paid usage Brand uses content in ads. This is typically a separate fee and should include:
  • Usage duration (e.g., 30 days)
  • Channels (Meta ads, TikTok ads, web, email)
  • Whitelisting/creator handle use (if applicable)
Separating usage rights from creation fees keeps invoices clear and protects your content value.

Approvals, Revisions, and Posting Timelines

Brands often require approvals before posting.

Invoice-friendly best practices
  • Include a deliverables field with counts and formats
  • Include a usage rights term field
  • Note revision policy (e.g., one included round)
  • Add rush fees for short timelines
Clear policies help campaigns run smoothly and reduce payment delays.

Frequently Asked Questions