Should I charge a deposit for web design?

Yes, it is standard practice to charge a 25-50% deposit before starting any web design project to secure the client's commitment and cover initial planning time.

What is the average hourly rate for a web designer?

Hourly rates vary widely based on experience and location, typically ranging from $50 to $150 per hour for freelancers.

Web Designer Invoice Template

Create professional web design invoices with our template. Specifically designed for freelance designers and agencies, including sections for project milestones, hourly labor, and recurring maintenance fees. Download instantly in PDF, Word, or Excel format.

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Industry Standard

Invoice Generator Editor

Desktop Layout

Mobile Optimized

Your Business

Logo (optional)

Business Name

Address

City

State

ZIP

Phone

Bill To

Client Name

Address

City

State

ZIP

Phone

Invoice Details

Invoice Number

PO Number (optional)

Invoice Date

Due Date

Currency

Date Format

Additional Information

Project Name

Domain Name

Business Registration #

Line Items

Description

Qty

Rate

Amount

$1,500.00

$2,000.00

$100.00

$50.00

Tax & Discount

Tax Label

Tax Rate (%)

Discount Type

Discount (%)

Notes & Terms

Notes

Payment Terms

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How Web Designers Bill: 3 Common Pricing Models

Web design projects typically follow one of these three structures:

1. Fixed Project Pricing
A single price for the entire scope of work. Best for well-defined projects like a standard 5-page business website.

2. Hourly Rates
Billing for the actual time spent on tasks. Ideal for ongoing maintenance, small updates, or projects with a fluid scope.

3. Value-Based Pricing
Setting a price based on the estimated value of the project to the client's business, rather than just the time spent.

What to Include on a Web Design Invoice

A comprehensive web design invoice should include:

Project Identification

Project name or ID
Relevant domain names
Scope overview

Service Breakdown

Design phases (wireframing, UI/UX)
Development phases (frontend, backend)
Content creation or migration
SEO setup

Payment Milestones

Deposit amount and status
Progress payments (if applicable)
Final balance due