Graphic Designer Invoice Template

Graphic designers use several pricing approaches:

1. Project-Based (Fixed Fee)
Most common for defined deliverables like logos, brochures, or packaging. Quote a flat rate for the complete project including set revision rounds. Protects profit if you work efficiently.

2. Hourly Rate
Bill time spent on the project. Best for ongoing relationships, unclear scope, or clients who want detailed time tracking. Transparent but can limit earnings.

3. Per-Deliverable Pricing
Fixed price per specific asset (per logo concept, per page, per social media graphic). Simple and scalable, but requires experience to estimate time accurately.

4. Value-Based Pricing
Price based on the value delivered to the client's business rather than time spent. Highest profit potential but requires strong positioning and client education.

Professional graphic design invoices should document:

• Project name or client campaign
• Project reference number
• Start date and completion date
• Revision round completed

• Concept development
• Number of concepts presented
• Research and mood boarding
• Mockups and presentations
• Design revisions (specify round)
• File preparation and output

• Asset types (logo, business card, flyer, etc.)
• Quantity of each asset
• File formats (AI, EPS, PDF, PNG, etc.)
• Color modes (CMYK, RGB, Pantone)
• Size specifications

• License type (personal, commercial, unlimited)
• Duration (1 year, 5 years, perpetual)
• Geographic scope (local, national, worldwide)
• Exclusivity terms
• Portfolio and case study rights

• Stock photos or fonts purchased
• Printing coordination
• Rush delivery fees
• Extra revision rounds beyond scope
• File format conversions

• Project subtotal
• Deposit already paid
• Additional revisions charged
• Third-party costs (stock assets, fonts)
• Balance due

Revision management is critical for profitability:

• Round 1: Major changes to concepts
• Round 2: Refinements and adjustments
• Round 3: Minor tweaks and finalization

• Multiple changes in one email = 1 round
• Separate emails with changes = separate rounds
• Changes after approval = new rounds

• Hourly rate: $75-200/hr depending on experience
• Per-revision fee: $50-150 per additional round
• New direction fee: 50% of project fee if starting over

• "Can you also design business cards?" = New project, separate quote
• "Can we try a totally different concept?" = Starts revision count over
• Document all scope changes in writing
• Send change order with pricing before proceeding

Industry standard rates by project type:

• Basic logo: $300-1,000
• Professional logo package: $1,000-3,000
• Premium branding: $3,000-10,000+
• Enterprise rebrand: $10,000-100,000+

• Logo + basic brand guide: $1,500-5,000
• Complete brand identity: $5,000-15,000
• Full brand system: $15,000-50,000+

• Business card design: $200-600
• Brochure (tri-fold): $400-1,200
• Flyer/poster: $300-800
• Packaging design: $1,500-8,000
• Magazine layout (per page): $100-300

• Social media templates (set of 10): $300-1,000
• Email template: $300-800
• Presentation deck (per slide): $50-200
• Infographic: $500-2,000
• eBook design: $800-3,000

• Junior designer (0-3 years): $50-75/hr
• Mid-level designer (3-7 years): $75-125/hr
• Senior designer (7-15 years): $125-200/hr
• Creative director (15+ years): $200-400/hr

• Icon design (per icon): $50-200
• Simple illustration: $200-800
• Complex illustration: $800-3,000
• Character design: $500-2,500
• Pattern design: $300-1,500

• Brand strategy session: $500-2,000
• Stock photo (commercial license): $10-150
• Custom font license: $50-500
• Printing coordination: 10-15% of print cost
• Rush fee (24-48 hr): 50-100% surcharge