SEO Specialist Invoice Template
Create professional SEO specialist invoices for search engine optimization, content strategy, and digital marketing services. Our template includes retainer billing, project tracking, and deliverables documentation. Perfect for SEO consultants, agencies, and digital marketing professionals. Download instantly in PDF, Word, or Excel format.
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Subtotal$7,400.00
Total (USD)$7,400.00
What to Include on an SEO Invoice
Professional SEO invoices should document:
Business Information- Company/consultant name
- Business address
- Email and phone
- Website
- Tax ID (if applicable)
- Client company name
- Contact person
- Billing address
- Website URL
- Service period/month
- Services performed
- Deliverables completed
- Hours (if hourly)
- Key metrics achieved
- Monthly retainer
- Additional services
- One-time projects
- Tool/software costs
- Third-party expenses
- Ranking improvements
- Traffic changes
- Conversions tracked
- Links acquired
- Content published
SEO Services Pricing Guide
Standard rates for SEO services:
Monthly Retainers- Small business: $750-1,500/month
- Mid-size business: $1,500-3,000/month
- Enterprise: $3,000-10,000+/month
- E-commerce: $2,000-5,000/month
- Local SEO: $500-1,500/month
- Junior SEO: $50-75/hour
- Mid-level SEO: $75-125/hour
- Senior SEO: $125-200/hour
- SEO consultant: $150-300/hour
- SEO audit: $500-5,000
- Keyword research: $500-2,000
- Technical audit: $1,000-3,000
- Content strategy: $1,000-3,000
- Link building campaign: $1,000-5,000/month
- Site migration SEO: $2,000-10,000
- Blog post optimization: $100-300
- Landing page optimization: $200-500
- Content writing (SEO): $0.10-0.50/word
- Content audit: $500-2,000
- Google Business setup: $200-500
- Citation building: $300-1,000
- Review management: $200-500/month
- Local link building: $500-1,500/month
SEO Service Packages & Deliverables
Structure your SEO offerings effectively:
Starter Package ($750-1,500/mo)- 5-10 target keywords
- Basic technical audit
- On-page optimization
- Google Business optimization
- Monthly reporting
- Email support
- 15-25 target keywords
- Comprehensive technical SEO
- On-page optimization
- Content recommendations
- Link building (5-10/month)
- Bi-weekly reporting
- Strategy calls
- 50+ target keywords
- Full technical optimization
- Content creation included
- Aggressive link building
- Competitor analysis
- Weekly reporting
- Dedicated manager
- Initial audit + strategy
- Migration support
- Penalty recovery
- Algorithm update recovery
- Training/consulting
- Content writing
- Additional link building
- Conversion optimization
- Paid search management
- Analytics setup
SEO Client Management Best Practices
Build successful long-term SEO relationships:
Setting Expectations- SEO takes 4-6 months minimum
- Rankings fluctuate naturally
- No guaranteed positions
- Algorithm changes happen
- Document all projections
- Monthly performance reports
- Ranking tracking
- Traffic analytics
- Conversion tracking
- Work completed summary
- Next month priorities
- Regular check-in calls
- Progress updates
- Strategy discussions
- Issue escalation
- Clear response times
- All changes logged
- Access credentials secured
- Strategy documents
- Content calendars
- Link building records
- Minimum commitment (3-6 months)
- 30-day cancellation notice
- Scope of work defined
- Deliverables specified
- Success metrics agreed