Creative Invoice Template
Send polished, client-ready invoices for creative work using our creative invoice template. Built for freelancers and studios billing creative direction, design hours, production, revisions, and licensing or usage rights. Ideal for branding, content, and campaign projects. Download instantly in PDF, Word, or Excel format.
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What to Include on a Creative Invoice
Creative projects often combine flat fees, hourly work, revisions, and licensing. A strong creative invoice makes all of that clear.
Project details- Project name and scope summary
- Service period or milestone (e.g., Phase 1: Discovery)
- Deliverables included (files, formats, quantity)
- Creative direction / strategy (flat fee)
- Design, writing, production (hours or fixed)
- Revisions (included vs. extra)
- Project management (optional line)
- Rush fees (if applicable)
- Usage/licensing terms (where relevant)
- Whether source files are included
- Delivery method (link, drive folder, handoff)
- Deposit/retainer credit (if already paid)
- Subtotal, tax, total due
- Payment terms and due date
Common Creative Pricing Models
Creative services are billed in a few common ways. Pick one model and reflect it in your invoice line items.
1) Flat project fee
Simple for clients. Best when scope is defined (e.g., logo package, landing page, ad creative set).
2) Hourly billing
Best for ongoing work or unclear scope. Itemize hours by task to avoid disputes.
3) Package + add-ons
Bundle core deliverables, then add paid extras (additional concepts, extra pages, more revision rounds).
4) Retainer
Monthly fee for a reserved block of time or deliverables. Invoice should show the retainer period and what it covers.
5) Licensing-based pricing
For photography, illustration, video, or assets where usage rights affect price. Invoice should specify the license scope and duration.
Revisions, Scope Creep, and How to Bill for Them
Revisions are one of the biggest sources of misunderstandings in creative work. Your invoice helps reinforce what’s included.
Best practices- State how many revision rounds are included
- Separate “included revisions” from “additional revisions”
- Add a line item for extra revisions billed hourly
- Use a “scope change” line item for added deliverables
- “Project includes up to 2 revision rounds. Additional revisions billed at $85/hr.”
- “Scope additions requested after approval will be quoted and invoiced separately.”
Usage Rights, Licensing, and Source Files
Not all creative work is “work for hire.” If usage rights matter in your field, include them clearly on the invoice.
Common scenarios- Brand design: client gets final exports; source files optional add-on
- Photography/video: usage rights may be limited by time, region, or channel
- Illustration: license may be limited to a campaign, product, or market
- Templates/assets: usage may be personal vs. commercial
- What rights are granted (web, social, print, paid ads)
- Duration (perpetual, 1 year, campaign term)
- Exclusivity (exclusive vs. non-exclusive)
- Whether editable/source files are included