Copywriter Invoice Template
Create professional copywriter invoices for website copy, marketing campaigns, and content projects. Our template includes project-based pricing, per-word rates, and revision tracking. Perfect for freelance copywriters and content writers. Download instantly in PDF, Word, or Excel format.
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Subtotal$2,550.00
Total (USD)$2,550.00
What to Include on a Copywriter Invoice
A professional copywriting invoice should document:
Business Information- Business name
- Your name
- Phone, email, website
- Portfolio link
- Address (optional)
- Client/company name
- Contact person
- Project reference
- Billing address
- Project name/description
- Deliverables list
- Word count (if applicable)
- Delivery date
- Project timeline
- Each piece separately
- Word count per piece
- Rate per piece
- Research time (if separate)
- Strategy/planning
- Included revisions
- Revisions used
- Additional revision fees
- Deposit paid
- Balance due
- Payment due date
- Payment methods
- Late fee policy
Copywriting Pricing Guide
Standard pricing for copywriting services:
Per-Word Rates- Beginner: $0.05-0.15/word
- Intermediate: $0.15-0.30/word
- Experienced: $0.30-0.75/word
- Expert/specialized: $0.75-2.00+/word
- Homepage: $400-1,500
- About page: $300-800
- Service page: $300-700
- Landing page: $400-2,000
- Product description: $50-200 each
- Sales page: $1,000-5,000+
- Email (single): $100-500
- Email sequence (5): $500-2,000
- Ad copy (set): $200-1,000
- Social media posts: $25-100 each
- Blog post (500 words): $100-300
- Blog post (1,000 words): $200-500
- Blog post (2,000 words): $400-1,000
- White paper: $1,000-5,000
- Case study: $500-2,000
- Ebook: $1,500-10,000
- Tagline/slogan: $200-1,000
- Brand messaging: $1,000-5,000
- Content strategy: $500-2,500
- Copy audit: $500-1,500
- SEO optimization: $100-300/page
- Beginner: $30-50/hr
- Intermediate: $50-100/hr
- Experienced: $100-200/hr
- Expert: $200-400+/hr
Copywriting Pricing Models
Choose the right pricing approach:
Per-Word Pricing- Easy to calculate
- Transparent to clients
- May undervalue strategy
- Best for content writing
- Not ideal for ads/headlines
- Based on value delivered
- Includes strategy time
- Predictable for client
- Better profit margins
- Scope creep risk
- For undefined scope
- Revisions and meetings
- Consulting/strategy
- Rush or complex work
- Track time carefully
- Monthly ongoing work
- Predictable income
- Priority service
- Discounted rate
- Minimum commitment
- Based on client ROI
- Higher-ticket projects
- Requires confidence
- Best for sales copy
- Results matter
- Bundled services
- Website packages
- Launch packages
- Content bundles
- Clear deliverables
Copywriting Business Best Practices
Run a successful copywriting business:
Quoting Projects- Discovery call first
- Understand goals
- Define deliverables
- Written proposals
- Quote validity period
- 50% deposit standard
- Balance on delivery
- Larger projects: milestones
- Payment before handoff
- Retainers: pay upfront
- Include 2 rounds
- Define what's included
- Additional = extra fee
- Scope changes = new quote
- Written feedback only
- Detailed project scope
- Change request process
- Additional pages = fees
- Strategy shifts quoted
- Document everything
- Always use agreements
- Scope clearly defined
- Payment terms
- Revision limits
- Kill fee included
- Set expectations early
- Regular check-ins
- Timely delivery
- Professional feedback
- Clear handoff process