Copywriter Invoice Template

Create professional copywriter invoices for website copy, marketing campaigns, and content projects. Our template includes project-based pricing, per-word rates, and revision tracking. Perfect for freelance copywriters and content writers. Download instantly in PDF, Word, or Excel format.

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Industry Standard

From

Branding & Authorization

Services

$500.00
$700.00
$750.00
$600.00
$0.00

Invoice Details

Tax, Discount & Shipping

Payment Methods

Bill to

Subtotal$2,550.00
Total (USD)$2,550.00

What to Include on a Copywriter Invoice

A professional copywriting invoice should document:

Business Information
  • Business name
  • Your name
  • Phone, email, website
  • Portfolio link
  • Address (optional)
Client Details
  • Client/company name
  • Contact person
  • Project reference
  • Billing address
Project Details
  • Project name/description
  • Deliverables list
  • Word count (if applicable)
  • Delivery date
  • Project timeline
Itemized Deliverables
  • Each piece separately
  • Word count per piece
  • Rate per piece
  • Research time (if separate)
  • Strategy/planning
Revision Tracking
  • Included revisions
  • Revisions used
  • Additional revision fees
Payment Information
  • Deposit paid
  • Balance due
  • Payment due date
  • Payment methods
  • Late fee policy

Copywriting Pricing Guide

Standard pricing for copywriting services:

Per-Word Rates
  • Beginner: $0.05-0.15/word
  • Intermediate: $0.15-0.30/word
  • Experienced: $0.30-0.75/word
  • Expert/specialized: $0.75-2.00+/word
Website Copy
  • Homepage: $400-1,500
  • About page: $300-800
  • Service page: $300-700
  • Landing page: $400-2,000
  • Product description: $50-200 each
Marketing Copy
  • Sales page: $1,000-5,000+
  • Email (single): $100-500
  • Email sequence (5): $500-2,000
  • Ad copy (set): $200-1,000
  • Social media posts: $25-100 each
Content Writing
  • Blog post (500 words): $100-300
  • Blog post (1,000 words): $200-500
  • Blog post (2,000 words): $400-1,000
  • White paper: $1,000-5,000
  • Case study: $500-2,000
  • Ebook: $1,500-10,000
Other Services
  • Tagline/slogan: $200-1,000
  • Brand messaging: $1,000-5,000
  • Content strategy: $500-2,500
  • Copy audit: $500-1,500
  • SEO optimization: $100-300/page
Hourly Rates
  • Beginner: $30-50/hr
  • Intermediate: $50-100/hr
  • Experienced: $100-200/hr
  • Expert: $200-400+/hr

Copywriting Pricing Models

Choose the right pricing approach:

Per-Word Pricing
  • Easy to calculate
  • Transparent to clients
  • May undervalue strategy
  • Best for content writing
  • Not ideal for ads/headlines
Project-Based Pricing
  • Based on value delivered
  • Includes strategy time
  • Predictable for client
  • Better profit margins
  • Scope creep risk
Hourly Pricing
  • For undefined scope
  • Revisions and meetings
  • Consulting/strategy
  • Rush or complex work
  • Track time carefully
Retainer Pricing
  • Monthly ongoing work
  • Predictable income
  • Priority service
  • Discounted rate
  • Minimum commitment
Value-Based Pricing
  • Based on client ROI
  • Higher-ticket projects
  • Requires confidence
  • Best for sales copy
  • Results matter
Package Pricing
  • Bundled services
  • Website packages
  • Launch packages
  • Content bundles
  • Clear deliverables

Copywriting Business Best Practices

Run a successful copywriting business:

Quoting Projects
  • Discovery call first
  • Understand goals
  • Define deliverables
  • Written proposals
  • Quote validity period
Deposits & Payments
  • 50% deposit standard
  • Balance on delivery
  • Larger projects: milestones
  • Payment before handoff
  • Retainers: pay upfront
Revision Policies
  • Include 2 rounds
  • Define what's included
  • Additional = extra fee
  • Scope changes = new quote
  • Written feedback only
Managing Scope
  • Detailed project scope
  • Change request process
  • Additional pages = fees
  • Strategy shifts quoted
  • Document everything
Contracts
  • Always use agreements
  • Scope clearly defined
  • Payment terms
  • Revision limits
  • Kill fee included
Client Communication
  • Set expectations early
  • Regular check-ins
  • Timely delivery
  • Professional feedback
  • Clear handoff process

Frequently Asked Questions