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Public Relations Invoice Template

Create professional public relations invoices for PR retainers and campaign work with clear service periods and deliverables. This public relations invoice template supports monthly retainers, media outreach hours, press release writing, strategy, reporting, and crisis support—ideal for PR agencies billing clients with enterprise-friendly documentation. Download instantly in PDF, Word, or Excel format.

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Branding & Authorization

Services

$2,500.00
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Invoice Details

Tax, Discount & Shipping

Payment Methods

Bill to

Subtotal$2,500.00
Total (USD)$2,500.00

What to Include on a Public Relations Invoice

PR invoices should tie charges to a service period and clearly list deliverables and support provided.

Client and campaign details
  • Client program or campaign name
  • Service period (month/date range)
  • Account lead (optional)
Common PR line items
  • Monthly PR retainer
  • Media outreach and pitching hours
  • Press release writing
  • Strategy and planning
  • Reporting and coverage summaries
  • Crisis communications support (as needed)
Deliverables
  • Outreach targets or media list work (summary)
  • Press release titles (optional)
  • Reporting cadence (weekly/monthly)
Totals
  • Subtotal, tax (if applicable), total due
  • Payment terms and instructions

PR Billing Models: Retainers, Projects, and Hourly Work

Public relations services are commonly billed in three ways:

1) Monthly retainer
Most common for ongoing PR support. Invoice lists the retainer and the service period.

2) Project-based
Used for launch campaigns or one-off deliverables (e.g., a press release and media outreach sprint).

3) Hourly
Used for overflow work, special initiatives, or defined tasks like outreach bursts.

Invoices that clearly state the billing model help avoid confusion and set expectations.

PR Deliverables and Reporting

PR work is often intangible, so deliverable clarity matters.

Common deliverables
  • Media outreach/pitching
  • Press release creation
  • Media list building
  • Messaging and positioning
  • Coverage reporting and summaries
A “Deliverables” field is helpful for stating what was included during the service period without overloading line items with details.

Setting Expectations: Editorial Control and No Guaranteed Coverage

A key PR best practice is setting expectations on outcomes.

Why it matters
  • Editors control what gets published
  • Coverage timing varies by outlet
  • Placements aren’t guaranteed
Including a brief note in terms protects your agency and prevents misunderstandings about what the invoice represents (work performed vs guaranteed results).

Frequently Asked Questions